Thank you for stopping by, today I will be taking you through 5 Proven Ways to Build A Succesful Music Career. If you haven’t checked my previous article, remember to click the link at the bottom of this article to catch up and know how you can make your relationship better or attain financial freedom with your partner.
Back to the topic, just like any other job, music is a career. As an artist, have you ever taken time to google yourself or your songs? Yesterday while listening to a podcast by Gary Vee, I learned a lot.
First of all, if you haven’t checked his work you should definitely google the guy. I consider him as the Robin Hood of knowledge and while speaking to lawyers in the Game Changers Summit Keynote 2019, the guy just gave a tone of useful information for free.
In relation to this topic, he reminded them that creating a brand that stands out is actually a great deal. Six years from now people without well-established brands will have a hard time competing with other businesses.
The Concept of Music and Business
Music is a service business and just like other service businesses like hairdressing or web design you need to brand yourself as an artist and your genre.
This calls for marketing, promotion, and branding so as to keep you in the global map. Attaining celebrity status or reaching a point where millions of fans would pay for your songs is not an easy task.
You have to create an authoritative brand that revolves around you. But how do you create a powerful brand? You are in the right place so take note…
Why should I focus on Branding?
Did you know that the majority of people google you before opting to listen to your songs?
Whether you like it or not, people do their research online to know more about you before buying your album. A good brand will generate leads for you.
A brand is the most valuable fixed asset of a business. So whats your branding strategy? If you want a booming business then you should incorporate these 5 ways.
5 Ways to Build A Succesful Music Career
1.Develop an identity or a voice
First things first. You must develop a strong identity or voice for your business to make it unique and authentic. But how do you do that? You create a code or slogan that spearhead your style.
All the successful artists have a code, think of Justin Bieber, Eminem, Jay-Z, Nicki Minaj, and Kendrick Lamar. They all have a devout community of followers that believe in their code hence always waiting for their new songs.
2. Understand your Target Audience
After nailing down your code, you must discern your target audience and understand their tastes and preference. People can be grouped differently depending on the type of music they listen to.
Your audience can also be classified into early adopters and the late adopters.
Early adopters will consider buying your Album or Merchandise once they hit the market while the late adopters wait for testimonials from first users. Therefore, you should have incentives for both.
3. Be consistent in Social Media
Social media remains one of the most powerful marketing tools in this era. No matter how big your brand name is, social media can destroy or build it.
In order to be successful and get a good audience in social media, you have to be consistent and interact with your followers.
4.Create content your audience wants
Remember the target market we talked about? Those are the people who determine the type of content you create and if you are completely unaware of their wants, you can use Q&A.
You can create songs that talk about injustices in your community, a song to entertain or create awareness.
5.Nurture your community
To stay in business and be ahead of your competitors, you have to nurture your community by providing them with the knowledge they deserve always.
Also, engage with them on social media, answer their questions and reply to their comments.
Hey, now you have 5 Proven Ways to Build A Succesful Music Career, implement them and feel free to drop the link to your songs so that I can check out your work.
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