As a blogger, Twitter hashtags play a very important role in your marketing strategy. I joined Twitter back in November 2017 but only realized the Power of Hashtags late 2019. However, this has helped me grow my blog audience and followers since then.
Currently, Twitter is the third source of Traffic to my blog after Pinterest and Facebook which have been instrumental to my growth as a blogger. Below is a screenshot of my Twitter account and in this article, I will show teach you how to get your first 1000 followers using hashtags so keep reading.
While the social media scene can be a little daunting for beginner bloggers on Twitter trying to increase brand awareness, I believe using the correct hashtag is a free and most effective mode of social media marketing. Just like Instagram, Facebook, and Pinterest, hashtags are used to group posts that fall under the same category.
There are 3 main types of Hashtags in Social Media marketing therefore the need to know and use appropriately.
Types of Twitter Hashtags
- Brand Hashtags
- Campaign Hashtags
- Content Hashtags
- Trending Hashtags
These are hashtags created by various brands with the sole aim of promoting their work. Such hashtags have the following features:
- Are concise
- Are catchy
- Are unique
Making your own branded hashtag is a great way to attract attention from customers and industry professionals. But first, you have to research and make sure no one else uses the same hashtag.
While creating branded hashtags, don’t use unfamiliar acronyms or long difficult hashtags that can be misplaced by twitter users and remember to include your email signature, website, slogan or name referring to your Twitter handle.
A good example is #bloggerstribe, a hashtag created to help bloggers share their content and interact with their fans worldwide. It is short and memorable meaning bloggers all over the world can share their content on Twitter using it.
NOTE: Make sure you’re your hashtags are relevant to your content since they auto index information and enable users to find you as a blogger.
Brand hashtags are permanent features and rarely change.
Campaign hashtags are created specifically for a particular marketing campaign intended to reinforce a brand or product. This might sound like a no brainer but before you use any hashtag on your campaign, ask yourself questions like: What is the purpose of the hashtag you are using? Do you want to raise awareness? Such questions help you outline your objective hence a clue of the best hashtag to use.
If your goal is to raise awareness for a new product on Twitter, create a hashtag to promote that particular product. For example: In 2012 Domino’s Pizza UK had one of the amazing and memorable Campaign Hashtags which they launched in March running from 9 am to 11 am.
It was meant to promote their Pizza, therefore, they launched a hashtag #letsdolaunch and every single time somebody tweeted the hashtag, the price of their pepperoni Passion Pizza dropped by one penny. The campaign generated 85,000 tweets that led to a price decrease.
Content Hashtags are used for a specific type of information created by brands. They are meant to create engagement with a particular targeted audience.
For example, if you are a travel blogger wanting to boost our brand awareness, posting your amazing photos with a hashtag like #travelgram will draw attention to your post and then your blog. When using the content hashtag, think like your customers and try to answer questions like what do they want or what would appeal to them.
When using Content Hashtags, consider your niche.
What is a niche?
A niche can be defined as a segment of the entire market or blogging world that a blogger chooses to narrow down and create resourceful content for a particular target audience. For example, within the market for women’s shoes, there exist many different segments including shoes vegan women which is a niche that a particular blogger can focus on.
Nearly every market can be further refined to provide resourceful information to a targeted audience and this gives the blogger a chance to reach such an audience using the hashtags.
Back to the example:
If you are blogging about shoes for vegan women, you can use hashtags like #Veganshoes. This enables you to interact with women looking for information about price, type, and latest vegan shoes. Such interactions create engagements, conversion and following.
As a blogger, make sure you use specific niche hostages when posting your content on Twitter.
Trending hostages are trickier but if you can incorporate your content base on the trending topic and manage to stay relevant then go for it. Trending hashtags are more likely to generate more traffic to your blog and generate more leads.
To get the best result, find out which hashtags are popular in your industry. This kind of hashtags is associated with high engagement and conversion rates since most people are interested in and talking about them.
How to Find Suitable Twitter Hashtag
There is no point in using a hashtag meant to promote your blog if no one is searching for it. Therefore, for those looking for Content or trending hashtags to help you drive traffic in your blog, here are your goldmines.
The first place to check for hashtag should be on the left-hand sidebar under your profile where you will find a personalized list of the Top 10 Trends on desktop or Top 5 Trends on your phone.
Hashtagify is a brilliant tool for finding both trending and popular hashtags.
How to use Hashtagify
Enter the hashtag you are interested in
The tool will give you results basing on Popularity and Time
- Trend map
- Rite tag
Once you find the best hashtag that relates to your niche, spark discussion in that area and wait to see the magic happen.
When should I Use Hashtags?
You can use a hashtag whenever you are referring to a specific topic. For instance, you could use a hashtag for:
- Events ie #CMIWorld
- Places ie #NYC
- Themes ie #MondayMotivaton
- Industry terms ie #socialmedia
Twitter Mistakes To avoid as Beginner Blogger
- Linking out in every post
- Using too many irrelevant hashtags
- Over promoting your product
- Using hashtags that are off-topic
The Dos and Don’ts of Hashtags
- Make it easy to remember.
- Be realistic with your hashtags and how you use them.
- Do your research before incorporating various hashtags on your posts or content.
- Give people a reason to use your hashtags whether it is by offering actual prizes or creating a contest.
- Partner with influencers.
- Don’t use a lot of hashtags in one post.
- When creating a hashtag, don’t force your brand slogan to be the hashtag. Sometimes it won’t fit as most bloggers expect.
- Expect people to use your hashtag if you haven’t invested both your time and creativity in it.
- Ignore to educate on what it is and how to use it
- Use all Caps in your Hashtag
With the Facebook change in Algorithm, Twitter is actually the best place to expand your audience and focus on it. Hashtag usage is incredibly important for Twitter and many tools can help you track hashtags for Twitter optimization.
What are you struggling with when it comes to using Twitter Hashtags? Let me know via the comment section so that I can offer help where necessary.
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