Have you ever wondered why some bloggers keep on converting their followers to potential blog readers using Instagram hashtags while you are still struggling? Instagram hashtags are still an effective way to get more engagements and conversion if you use them correctly.

In this post, I will teach you how to get the ball rolling in 2020. I joined Instagram 2 years ago but decided to use it as a social media marketing platform last year. Previously, Instagram was more of a fun tool until I realized that a post with at least one Instagram hashtag averages 12.6% engagement.

Ever since I have managed to grow my Instagram following by 500 new legit followers. This might seem little but as long as you have few followers who keep on reading your blog and share your content, it is a win for me.

So is it worth using the Instagram hashtag as a blogger in your marketing strategy? The answer is YES.

This article is meant for bloggers and brands, a guide to help you understand everything you need to know about using Instagram Hashtags to increase followers and blog traffic but first, let me take you through some basics.

Why Instagram Hashtags are Important

Instagram was launched in 2010 and since then, the platform has been revamped to improve user experience and avoid spamming. Despite every change, I can assure you that one thing is still the same. I have read several articles and consulted several bloggers who revealed that Instagram hashtags are still a big deal.

Did you know? Using relevant and targeted hashtags in both your stories and posts is one of the best ways to be discovered by new audiences on Instagram which in turn translates to an increase in followers and blog traffic.

How does Instagram Hashtags Work?

If you have a public Instagram hashtag as a blogger creating content on a particular niche, using relevant hashtags makes your post visible on the corresponding hashtag page where all related posts, videos, and pictures are included.

Since hashtags are used with the intent to discover content, using a relevant hashtag can be your breakthrough as a beginner blogger who wants to make a full time living doing what you love. It is possible and you can.


For example, A fitness blogger might post a picture of his or her daily routine exercise in the gym and use the hashtag #gym or  #healthyliving. When the post is uploaded to Instagram, it will appear on the timeline where other fitness fanatics will see the same post.

Top 20 Instagram Hashtags of 2020


After checking various data, I managed to come up with a list of 20 most popular hashtags which will enable you to get more engagement on your posts and stories in 2020.

  • #gym
  • #Workout
  • #model
  • #instapic
  • #happiness
  • #motivation
  • #blogger
  • #life
  • #cool
  • #instamood
  • #photography
  • #design
  • #style
  • #healthy
  • #food
  • #cute
  • #art
  • #photo
  • #friends
  • #fun

Types of Instagram Hashtag and how to use them effectively

Community Hashtags

Community hashtags are hashtags that connect like-minded users around a specific topic. They are a great way to grow your followers and learn from people who love what you do. Community hashtags are good for beginner bloggers looking for where they belong.

They include hostages like: #sweater, coffeeshop #travelphotographer #bakersoninstagram

The best way to find this hashtags is by looking to see which hashtags are used by your favorite accounts or people in your niche use.

Branded Hashtags

A branded hashtag refers to a unique hashtag created by a particular brand or blog for the purpose of brand awareness. Such hashtags can be as simple as your brand name, product or tagline.

Once you have your own branded hashtag as a blogger, the next move is letting your followers know that they can share with you by tagging via your hashtag. A good way to promote your branded hashtag is by starting an Instagram contest where your followers can participate and win various prizes for using your hashtag.

Such procedures are beneficial since they help more people see your content thus increasing engagement.

Campaign Hashtag

Campaign Hashtags are meant to promote bloggers’ content. They are usually short term strategy but when done the right way, they have the power to grow a bloggers brand and increase both the followers and blog traffic within the specific time that they are meant to serve.

The reason why campaign hashtags are short-term is that they are specific and meant to serve a particular purpose which once done the campaign becomes irrelevant.

As a blogger, you can also create your own campaign hashtag either meant for brand awareness or conversion.

How to Find Best Instagram Hashtags For your Account

Since the aim of the Instagram hashtag is to help you increase your followers and blog traffic, then you have to use the correct hashtags that will serve that purpose. This means you have to be strategic about the hashtags that you use.

Tip: Instead of using popular hashtags, find and use hashtags that focus on your niche and have an engaged audience.

Here are 3 way to find the best hashtags for your Instagram Account;

Research Your Audience Competitor

The best way to stand out is by learning from the best. In most cases, the best in your field is always your competitor. Therefore, check out the hashtags used by your competitors, create good content and use the same hashtag to get in touch with their audience.

Research Industry Leaders

Instagram influencers are one of the best sources of valuable hashtags. Peep at their accounts and get the hashtags they use most.

Use Later’s Hashtag Suggestion Feature

If you need help finding hashtags on your niche the take advantage of the Later’s Hashtag Suggestion Feature. It works by automatically generating hashtags based on the ones you previously used. For example, you are a travel blogger posting a picture based on your previous vacation.


All you need is to type a relevant hashtag like #nature then hit the suggestion button and the feature will generate 30 other relevant hashtags for you to choose from.


The Dos and Don’ts of Hashtags


  • Make it easy to remember.
  • Be realistic with your hashtags and how you use them.
  • Do your research before incorporating various hashtags on your posts or content.
  • Give people a reason to use your hashtags whether it is by offering actual prizes or creating a contest.
  • Partner with influencers.


  • Don’t use a lot of hashtags in one post.
  • When creating a hashtag, don’t force your brand slogan to be the hashtag. Sometimes it won’t fit as most bloggers expect.
  • Expect people to use your hashtag if you haven’t invested both your time and creativity in it.
  • Ignore to educate on what it is and how to use it
  • Use all Caps in your Hashtag


After a careful study on some of the progressive Instagram account from non-celebrity users, the result shows the group of posts with the most engagements were those who use hashtags hence a good idea for bloggers trying to showcase their creativity.

What are you struggling with as a blogger when it comes to Instagram Hashtags? Let me know via the comment section and help you solve the nightmare.

Follow me on Instagram for more updates: Gusty Naveli


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