Wondering how to gain followers then convert them into Blog readers via Pinterest? I got you…Pinterest hashtags are fully functional hence beneficial to bloggers who use them. However, there is still some confusion on how to use these hashtags to achieve your goals.

If you have been having a hard time, then you are in the right place. Like most bloggers, when I started using Pinterest, I had no idea what to do. The only thing I was well versed with was posting which I used to do it the wrong way.

It took me more than a year with one Pinterest follower before I decided to dive deep and start my own research for redemption. Therefore, in this post, I will be sharing with you some of my Pinterest hashtag hacks that increased my monthly viewers for 30 to 100k within one month.

How do Hashtags Work?

Hashtag searches are a great way for your audience to find informative content in your blog. All the content grouped in a particular hashtag search is labeled with the hashtag used by various individuals while posting. This labeling creates a publicly curated list of posts basing on the topics, interests, and preferences.

When bloggers use relevant hashtags for their content, it makes it easier for Pinterest as a platform and the users to find that content.  It is much advisable to narrow down your hashtags since users search using specific hashtags which gives you an upper hand to be discovered.

ALSO READ: How to effectively use Instagram Hashtags to Increase Followers and Blog Traffic

Personally, I believe that hashtags are a great way to get more attention to your blog from people who are searching for information about the content you have written about.

Pinterest hashtags work exactly as other hashtags from other social media.

Why use Hashtags on Pinterest?

Here are some of the main reasons why every blogger should use hashtags on their pins.

  • Hashtags help pinners find your content

Through hashtags either search or discovery, pinners or other Pinterest users stand to find your content. When people search for various hashtags or click on any hashtag, they see all the pins associated with that hashtag including yours.

  • Hashtags help your content perform better

Various Pinterest users revealed that pins with hashtags rank faster in search and perform better in the smart feed. In an article written by Tailwind, they revealed that a pin with hashtags became popular on Pinterest after 90 days and was recommended to various users.

Adding relevant hashtags to the pin description can accelerate the performance of a pin.

  • Hashtags align with Pinterest Mission

Pinterest was created as a platform to help creators to be discovered, in alignment to that; Hashtags were created to help creators find exposure by showcasing their work to a targeted audience.

How to effectively use Pinterest Hashtags

Hashtags should be used as part of an overall keyword strategy on Pinterest if you want to increase both your followers and Blog traffic as a blogger. It is important to use relevant keywords in your pin descriptions and title while including the hashtags.

Pinterest hashtags

Here is what to keep in mind when using Pinterest hashtags:

  • Choose 1-2 relevant hashtags for each pin and don’t exceed 2o hashtags which are the maximum number.
  • Include keyword reach sentences in the Pin description.
  • Create multiple pin images and descriptions for each piece of content on your site.
  • Choose different hashtags from pin to pinto see which hashtags perform best.
  • Include hashtags in the pin description attached to the image on your website.

What type of Hashtags should Marketers use on Pinterest?

They are several types of Hashtags that you might be using on other platforms like Instagram and Twitter which might not work on Pinterest because of its different algorithms. Here are some of the hashtags to take note of:

Branded Hashtags

Branded hashtags are the types of Hashtags that label particular content curated by a specific blogger. If users click on branded hashtags, Pinterest will display all results that have that hashtags hence exposure to bloggers content.

Adding a branded hashtag is a good way to get people to notice and discover your content as a blogger even if they are not following you.

The easiest way to create a branded hashtag is to add the hash(#) sign in front of your blog name, tagline or mission. For example, the branded hashtag for Bloggers Tribe is #bloggerstribe.

Niche Hashtags

Niche Hashtags are used for specific types of information created by brands. They are meant to create engagement with a particular targeted audience.

For example, if you are a travel blogger wanting to boost our brand awareness, posting your amazing photos with a hashtag like #blueberry will draw attention to your post and then your blog. When using the content hashtag, think like your customers and try to answer questions like what do they want or what would appeal to them.

What is a niche?

A niche can be defined as a segment of the entire market or blogging world that a blogger chooses to narrow down and create resourceful content for a particular target audience. Nearly every market can be further refined to provide resourceful information to a targeted audience and this gives the blogger a chance to reach such an audience using the hashtags.

Broad Hashtags

According to some of the most successful Pinterest bloggers, Broad Hashtags are the best hashtags to use if you want your pin to surface in hashtags search results.

Broad hashtags will help your pin show up in the chronological hashtag search by various users looking for related content.

ALSO READ: How to effectively use Twitter Hashtags to Increase Followers and Blog Traffic

The Dos and Don’ts of Hashtags

Pinterest Hashtags
3d illustration of two large red push pins lying in front of the scripted Pinterest logo


  • Make it easy to remember.
  • Be realistic with your hashtags and how you use them.
  • Do your research before incorporating various hashtags on your posts or content.
  • Give people a reason to use your hashtags whether it is by offering actual prizes or creating a contest.
  • Partner with influencers.


  • Don’t use a lot of hashtags in one post.
  • When creating a hashtag, don’t force your brand slogan to be the hashtag. Sometimes it won’t fit as most bloggers expect.
  • Expect people to use your hashtag if you haven’t invested both your time and creativity in it.
  • Ignore to educate on what it is and how to use it
  • Use all Caps in your Hashtag


Pinterest Hashtags can be the major source of your growth as a blogger. They create another way for people to discover your content on the platform and can be vital for getting your recent and entire blog into the user’s newsfeed quickly.

What is your major struggle when it comes to Pinterest Hashtags? Let me know via the comment section and help you solve it,

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