Brand Development Tools?

Brand development tools refer to items, techniques, plugins or software that help you build the reputation of your business or increase the visibility of that business. On the other side, branding is the art of promoting your business through advertising or distinctive content creation.

In this Guide you will learn essential branding terms:

  • Brand Identity
  • Brand Strategy
  • Brand Development

Brand Identity

Brand identity refers to the visible elements of a brand for example color, logo, and designs

Brand Strategy

Brand strategy refers to a long term plan to grow or develop your brand/business.

Brand Development

If you want to build a respected online business, branding is non-negotiable and you will have to focus on Brand Development:

Brand Development is the continuous process of maintaining quality and brand interaction with your potential customers through creative content. Brand development can be categorized into four steps that are:

  • Know your Business
  • Know your Audience
  • Create your resources
  • Manage your brand growth

Starting and growing an online business requires creativity, you have to create something that makes you different from your competitors and attracts your target at the same time. With a lot of successful online businesses in 2020, it is impossible to break through the industry if you are average.

You have to go an extra mile and show your prospects why they should choose you. This is possible through creativity and today I will highlight 3 Best branding tools to grow your business in 2020 and help you stand out.

There is a ton of branding tools but you don’t have to try different ones to see which one works best.

Without further ado, here are 3 Best Branding Tools to grow your online business in 2020.

Reliable Brand Development Tools

1. Canva

Canva is a graphic design platform that allows users to create high-quality social media graphics, presentations, posters, and other visual content. The platform is created on the basis of drag and drop design mode hence convenient for both pro and amateur users.

Users can choose from professionally designed templates and customize to their own liking. It was funded in 2012 and offers both free and paid versions.

Why Use Canva

For startups starting on a budget you can use canva for it is cheap and helps you design professional designs that appeal to your clients.

Content creation is one of the essentials every online business should focus on if they want to succeed, they are various forms of content and people consume them differently. Canva provides one platform where you can create a different type of content for your target audience.

They provide templates for various content and this helps you save time and resources as an online entrepreneur.

I have been using Canva for a year now since I started NAVELEE CREATIVE, it is an all-round tool that allows me to design my blog banners, YouTube videos, Blog images, Pinterest pins, Facebook and Instagram posts all in one.

Here is a complete guide on how to use Canva

2. Yoast SEO

Yoast SEO plugin is an essential tool for all online businesses that use their website as a mode of advertisement. It is the most complete WordPress plugin and handles all the technical optimization of your website helping you to rank your business on Google.

Yoast plugin has both the free and paid version, you can start with the minimum plan and upgrade later when you feel like doing it.

Why Use YOAST SEO Plugin

Yoast s made for everyone, their mission is to give everyone the chance to rank in search engines and apart from the plugin; they provide detailed blog articles and online courses to help both large companies and startups to attract the web traffic they desire.

I started using the YOAST SEO plugin 3 months after starting my site and the results have been impressive. I get discovered by different people across the world without promoting my content through social media posts. YOAST is the best SEO Plugin.

Here is a Complete Guide on how to use YOAST SEO for both Beginners and Pros who want to increase their web traffic.

3. Buffer

It is only important if you share your content on social media after spending your time creating it. This helps you pass the intended message to your online customers. However, as online entrepreneurs’, your schedule might be tight hence forgetting to share the content at the right time.

This is where Buffer comes in.

Buffer is a software for both desktop and mobile designed to manage social media accounts and provide means to schedule posts to Twitter, Facebook, Instagram, Pinterest, and LinkedIn. Buffer also allows users to analyze their results and engage with their community.

Buffer was made public in December 2010 for Android users, iOS and Web where you can either choose the free or paid version.

Why Use Buffer

  • Scheduling

A user can select the time to schedule posts during the day, this enables you to concentrate on the most important issues involving your online business.

  • Analytics

Buffer provides an online entrepreneur with data on how their posts are performing and how your prospects engage with your business. Through this feature, it helps you make informed decisions about your business and what strategies to take so as to grow it.

Great Branding depends on Great Content

Great brand rely on great content and your brand should do the same.

The 3 Branding tools listed above are invaluable in your journey to grow your online business in 2020. Take advantage of their features rather than trying to re-invent the wheel. If you have any questions, let me know in the comment sections and help you figure out the right solution to your branding problems.


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