instagram story

Just like Facebook, Instagram has grown to be a social media powerhouse with the ability to grow brands. Brands and bloggers now use Instagram as their social media marketing platform with various features such as Instagram stories to create awareness and generate sales.

Instagram Story can be defined as a feature that allows you to share all the moments of your day. The feature allows you to share multiple pictures and videos appearing in a slideshow format for 24 hours before disappearing.

In today’s post, I will take you through various Instagram story hacks to increase followers and Blog Traffic for free in 2020 but first, let us discuss the following to make you a pro blogger.

  • How does Instagram Story Work
  • Importance of Instagram Story
  • Instagram Algorithms
  • Instagram Story Update

How does Instagram Story Work

Instagram Story generally revolves around posting, viewing and replying which are associated to increment in engagement.


To post, tap the camera button at the top of your screen or swipe right from anywhere in your Instagram feed. This allows you to take a picture or video when you tap or long press respectively. You can also tap Boomerang to take burst photos that loop forward or backward. You can add various hashtags that relate to your niche to increase engagements.


When you post a photo or video to your story, it appears on your profile and people can tap to see.


Depending on your content, your viewers will reply to the Instagram story hence trigger a conversion. One can reply to stories with a photo or video.


Importance of Instagram Story in your Marketing Strategy

  • Clients get to know you as a blogger and your site.
  • It helps in brand awareness.
  • It helps increase engagement.
  • It helps increase your followers.

Instagram Story Algorithms

Instagram Story

Instagram Algorithms determines the number of followers who see your stories. The Algorithm tries to identify the best, newest and most relevant stories for each follower and delivers it in their stories feed.

As a blogger, you don’t need to reach everyone on Instagram…You need to reach your target audience.

The following Organic tips will help you reach your target Audience:

  • Make sure your Instagram stories have a beginning, middle, and end.

While creating an Instagram story, start with the end by thinking which message you want to put across then look for the perfect image or video to pass that message.


  • Include a variety of video formats in your stories ie GIF, Boomerang.
  • Treat your Instagram stories viewers like friends and family.

New Instagram Updates You need to know

Instagram is constantly changing and adding new features to improve users’ experience. Therefore, here are some of the new Instagram changes you need to know:

Facelift for Instagram Story

Using this feature, you can now add GIFs, Countdown Timers and Quizzes.

Instagram Templates

Instagram now offers pre-designed templates that enable users to share more of their personalities

Hashtag Insights

Instagram introduced the ability to track exactly how many impressions you are getting from individual hashtags and this enables bloggers to know what is working and what is not working.

With that said, it’s time to reveal the Instagram Story Hacks.

4 Instagram Story hacks every Blogger should use in 2020: Instagram Marketing Tips

  • Create Stories With a Purpose

Instagram stories are meant to serve a purpose other than just posting. A video or Image posted on Instagram stories should aim at accomplishing one of these tasks: Educate, entertain or give a highlight.

While posting Instagram Stories, it is important to ensure that it serves an intended purpose or execute one of the above functions. This makes bloggers relevant hence attract viewers which can be converted into loyal blog readers.

Instagram Story
  • Caption your Videos

Most people use their phones while in muted mode, therefore, captioning your videos helps to capture their attention and let them know what the video is all about making them watch the entire video.

People are impatient and if your video is set to climax at a certain time, then most viewers might exit before watching it since you didn’t give them a clue by using the captions.

  • Analyze Data

Analyzing your data based on the engagements is a good way of knowing who sees your content and at what time. This helps in scheduling and highlights the best time you can post and engage with more readers as a blogger.


  • Use Polls

Polls are a great way of engaging your audience; it allows them to contribute to the topic of discussion, create good relations and enables you to increase the engagements.  Polls are simple to create but make sure your queries are within your niche so as to avoid misleading your audience.

Thank you for stopping by and make sure to incorporate this Instagram Story Hacks in your Content Marketing strategy to crush it. Let me know what you think via the comment section, share on Facebook and tag Gusty Naveli for a shoutout.


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