Music is a pure and creative art form that transcends barriers. It’s varied, yet accessible and it’s enjoyed all over the world. The music industry is a lucrative one, and it continues to grow.
For many musicians in the early stages of their careers, approaching their music with a business and marketing mindset may be seen as impure. This mentality is admirable, but it can be restrictive with regard to your reach and monetary value.
You shouldn’t feel that a business or marketing strategy is contradictory to your music. Marketing, as a musician, doesn’t have to mean “selling out”. It is improving your ability to spread your art while increasing your earning potential.
Jay-Z, Kanye West, Beyonce, and Drake are not only amazing musicians, but they are also excellent marketers and business people. It’s possible to be both.
Here are five marketing tips to help maximize the career potential of a budding musician.
- Treat yourself as a business
This doesn’t mean sacrificing your artistic integrity; it simply means to structure your career professionally. The music industry is extremely competitive, so you must be prepared in order to succeed. Set goals, invest, plan, strategize and execute.
If business and marketing isn’t your strong point, there are plenty of tools available online to help you. Websites such as https://www.templafy.com/business-document-templates provide readymade business document templates, making the process manageable and less daunting.
- Social Media is a marketing tool
Marketing as a musician is all about expanding your fanbase. Social media platforms provide a direct route to fans. Ensure that you have a presence on the key platforms, and optimize your profiles on each one.
Some of the platforms you should concentrate on are Youtube, Instagram, Facebook, Twitter, and Soundcloud.
For further details on how to optimize these channels, read through the following guide: https://sproutsocial.com/insights/social-media-for-musicians/.
- Work on non-musical content
Giving fans and listeners more access to you as a person through non-musical content provides the ultimate complimentary service. In such a competitive industry, this type of approach sets you apart from other artists.
Some ideas for non-musical content are vlogs, behind the scenes access, podcasts, exclusive interviews, blogs, meet and greets. This approach makes your audience feel like they’re part of your art.
Go on tour with other musicians and bands to expand your audience organically. Opening up for a popular artist on tour can be the first step on your path to success.
It’s important to look beyond musicians for collaboration opportunities. It can be beneficial to cross over into other industries. Try collaborating with an artist for your EP or album cover. Again, this opens you up to a broader audience.
- Monetize your website
Your website is the most open platform for expression to an online audience. Social media gives you access to an audience, but your website has the potential to make a deeper connection.
Drive traffic to your website through quality content for your fans. This audience is highly valuable to advertisers. Selling ads on your website is a great way to generate a steady passive income.
Your website should be the primary destination for selling your music and official merchandise.