On 5th August 2020, Instagram announced a new feature called Instagram Reels. The feature provides a new way to create and discover short and entertaining videos on Instagram.
What is Instagram Reels meant for?
Instagram Reels invites creators to create fun and engaging videos to share with friends or anyone on Instagram. It allows you to record and edit 15 second-multi clip videos with audio, effects, and new creative tools.
Using this new Instagram feature, you can share the videos with your followers on feed, status and if you are a public account, make it available to the general Instagram community through a new space on the explore page.
Reels in the explore page offers anyone the chance to reach millions of new audiences across the globe.
How it works
1.How to create reels on Instagram
Swipe left on your Instagram account and select reels at the bottom of the Instagram camera. You will see a variety of Instagram creative editing tools on the left side of your phone screen to help you create your reel.
Instagram Reels features include:
Audio: This enables you to search for a song from the Instagram music library. You can also use your original song by simply recording a reel with it.
When you share a reel with your original audio, it will be attributed to you and if you have a public account people can also create their reels using your audio when the click on “use audio” from your reel.
AR Effects: This provides a set of effects created by Instagram and creators across the world. You can select one that suits your video and use in recording
Time and Count Down: This enables you to create a delay time to prepare to record your clip. Set the timer to record any of your clips hands-free. Once you press record, the time will automatically countdown to 1 before recording begins based on the amount of time you selected.
Align: This is a feature that allows you to line up objects or clips from your previous recording to ensure smooth transitions for your desired moments or adding new friends to your reels.
Speed: Choose to speed up or slow down your reels by selecting part of the audio or video. This is beneficial for those who want to incorporate slow motions in their videos.
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2. Sharing Reels
Since Instagram is a social community, you can share your reels with your followers and they can also be discovered by anyone looking for such type of content.
How do you share the Instagram Reels to increase Your Engagement?
If you have a public account, you can share your reel to a dedicated space on the explore page where it has the chance to be seen by the wider Instagram community.
You can also share your Instagram reels to your followers by posting it to your feed. In these cases, share them using hashtags, songs, or effects since it may appear on dedicated pages when someone clicks on that song, hashtag, or effect.
What if you have a private Instagram account?
If you have a private account, reels follow your privacy settings on Instagram. This means, you can only share the reels with your Instagram followers and people will not be able to use original audio from your reels.
Once you have created your reels, move to the share screen where you can save a draft of your reel, change the cover image, add caption and hashtags, and tag your friends.
After you share your reel, it will be live in a separate tab next to your IGTV and can also be shared to your feed, if you do so, your reel will appear on your main profile grid and you will have the option to remove it when you feel like it.
NOTE: Whether you have a private or public Instagram account, you can share your reel to your story, close friends, or in a direct message.
3. Watching and discovering New Instagram Reels.
Reels in the explore page showcases the best of the trending culture on Instagram. Therefore, you can discover an entertaining selection of reels made by anyone on Instagram, in a vertical feed customized by what you interact with when using Instagram.
You will also see some reels with the “featured” label. These are reels selected by Instagram to help you discover original content the suits you.
Reels is a new feature with amazing capabilities since it gives people the chance to express themselves and discover more of what they love on Instagram. I hope you found this article informative, follow me on Instagram Gustaff Naveli