This article is a complete and detailed SEO Guide for Small Business to rank on Google, drive traffic to your website and convert readers to customers.
Today, you will learn the following facts and tips:
- What is SEO, and why search engine optimization is essential to you as a business owner?
- How to research the best SEO Keywords that your clients are looking for and Keyword Targeting Best Practices.
- On-Page search engine optimization best practices to boost your website ranking.
- Best SEO Tools
- Best SEO Guide for Small Business to rank on Google
Let’s get started:
Search Engine Optimization(SEO) and the Importance to Small Businesses
Search engine optimization is the process of optimizing your website to ensure webpages ranks on Google and other search engines such as Yahoo and Bing. In complex terms, SEO is the process of optimizing your webpages, making them discoverable by search engine indexing software for ranking.
The web indexing soft wares are called crawlers and are used to identify, scan, and then provide necessary information to rank your site in a category that your content belongs. For pros, the concept of SEO Optimization is straightforward as opposed to beginners who have problems in the following areas:
- How do you optimize your small business website to rank on Google?
- How much should I spend on SEO Optimization?
- How to differentiate between good and harmful SEO advice?
Regardless of the above questions, the most critical aspect is how you can use SEO to improve your small business online by attracting leads, sales, and relevant traffic to your business website.
Why SEO is Important to Small Businesses
Billions of people check the internet daily, and you can translate this to the number of searches conducted online. Currently, people search online for products to buy the best quality products in the market.
Business websites with acceptable SEO practices rank on the first pages instead of websites that are not optimized, which is why clients will never discover your products or services if your site does not search engine optimized. Therefore, it is essential to take note of your Business SEO to increase your sales.
How do I drive traffic to my business using SEO?
Google is responsible for almost 60% of all the traffic generated to various websites, followed by other search engines. As a small business entrepreneur, you should be concerned about making your small business rank on Google and other search engines.
To drive traffic to your business, you must understand how Google works and then make SEO and content adjustments to pick up the crawlers quickly. So how does Google determine the pages to rank?
To ensure that the highly complex Google algorithm indexes your webpages, you must do the following:
- Write high-quality and relevant information in your business niche, whether product guides, case studies, or blog posts. If you need a qualified and professional writer, then contact NAVELEE CREATIVE.
Google bots crawl (read) your content, then index (evaluate) if the information is high quality and relevant to what thousands of people are searching. If the content is indeed appropriate, the Google algorithm picks your webpage and ranks you on top of other businesses with irrelevant information.
Apart from the quality of content, Google also considers the following factors to rank your business:
- How readers engage with your site and how long they stay reading the type of content provided.
- Your site loading speed and how mobile-friendly it is. Google understands that most people use their mobile devices when searching for content instead of computers; that is why it matters if your site is mobile-friendly. As simple as it is, it is an added advantage to rank.
- The originality of the content you write on your website—Google values unique content more than duplicates. When your site is only made of original high-quality content, you will rank above all your competitors copying from others.
There are hundreds of other factors used by Google to rank your site, but your site will be among the top if you take advantage of the highlighted ones. Also, keep in mind that the google algorithm is continuously updated to ensure good user interphase and content delivery.
How to research Best SEO keywords and SEO Best Practices
Before getting your website ranked, you need to figure out the keywords that customers in your business niche search. For example, you have an online business that offers writing services, clients who are looking for writers will search for keywords such as “Best writing services.”
Therefore, when writing a blog post, page article, or trying to optimize your site for ranking, use search keywords and let them come naturally in your writing. When you randomly place keywords in your items hoping that Google will rank the website, you will be in for a rude shock.
Search engine optimization requires you to use the keywords in your articles, but it will harm your website and business when you overdo them. Know the fine line between good SEO and harmful SEO.
Here are crucial factors to consider before choosing the keywords that your site will target:
- The search volume: When writing articles, it is essential to know how many search for that topic. A topic/keyword with a fair amount of search is worth targeting because it shows that people are looking for it. On the other hand, a keyword that people are barely searching for is not your time if you are in the business game,
- Relevance: Sometimes, keywords that people search for do not mean they are a good target for your website. You should align the content and your business’s purpose for the keyword you wish to rank.
- Competition: Various keywords are mostly searched for on the internet. Such keywords can be a good source of the traffic to your site, but the match is not suitable for you while starting with your business. Highly competitive keywords tend to lead to websites with good domain authority, and for most beginners’ websites, in most cases, the websites have lower domain authority.
Once you have analyzed the above factors, you need to figure out what your customers search about your business and then develop questions to answer the keywords based on your business model.
Using the first example, where we presumed you have a writing company, you finally figured out that your prospects are looking for the “best writing services,” which is your keyword. The next step is to come up with the following questions:
- What type of writing projects do they want?
- What problems do they have?
- Who else is offering writing services?
Those questions will help you develop more keywords ideas and find out the ones with a good search volume, relevance, and less competition, making it your targeted keyword.
Finding the right keyword to target is a complicated procedure; even after you have written some of the best articles with the right keyword, you might not rank. At this stage, you have to analyze your site’s performance based on the traffic generated with different keywords.
When you notice a particular keyword that has been doing great, that should be your focus area. Learn more about keyword research using Larry Kim’s competitive index formula.
On-page SEO for businesses
On-page SEO refers to optimizing various webpages in your site so that they can rank as independent entities and boost your traffic. To ensure that your pages are well optimized, here are crucial factors to consider:
A title tag refers to an HTML element meant to specify a particular web page’s title. When searching for a specific topic, a search engine will show you the title tag. Therefore, for business owners, it is essential to pay attention to Title tags.
Why are Title Tags important?
They can convert
When individual searches for a particular product, the search engine’s first thing is the title tag. Businesses that take time to develop good title tags will win the customers into clicking in their content instead of ignoring the title tags.
They are memorable
It easy for users to remember a title tag customized to include the keyword they were searching. When writing a title tag for a particular webpage, consider this factor to ensure that customers remember your content.
Customizing a reasonable title tag depends on how good you come up with your title; in the first 50-60 characters, make sure that you incorporate your keyword in the tour title in the most natural way.
A Meta description is a snippet meant to summarize what a webpage is all about. A good Meta description should be about 155 words to pass the intended information in a complete sentence.
Therefore, it is critical to optimize it for on-page SEO.
Characteristics of a good Meta description
Should be Concise
A good Meta description should give a lot of information about the web page content using fewer words. The words are advised to be fewer because the search engines will display only the first 155 characters. Therefore, it is essential to ensure that a good percentage of the message is conveyed using 155 characters.
It should be written in an active voice.
When explaining influential aspects to individuals, you are always advised to use the passive voice. For websites, the Meta tag plays the same role of explaining to readers. It is, therefore, essential to use active voice while customizing or writing a Meta tag.
Include Call to Action
Every marketing statement must end with a call to action, the same way you must close your Meta description with a call-to-action message telling the readers what step to take next.
Here is an example of a good Meta description with a call to action:
“Are you struggling with web traffic?” Here are SEO tips to boost your site traffic for free.
It encompasses the critical word focus.
When individuals search for a particular keyword phrase, Google tends to rank sites with a title tag and Meta description with the keyword. If your site is one of them, your business gets exposure organically.
The Body of your Content
Up to this point, I’m pretty sure you have heard of the phrase “content is king.” It is right, and as one of Google ranking factors, they only rank sites with detailed information that provides relevant and reliable answers to people searching the data.
Google favors websites with the following type of contents:
Detailed and Unique Content
Recent updates rolled by Google favor detailed and unique content because it provides detailed information of what internet users are looking for, and the uniqueness makes it worth reading. The internet is filled with a lot of information, some of which are vague.
Google’s algorithm will automatically promote detailed and unique content as opposed to short-range.
If you want to rank above all your competitors, writing engaging content is one of the tricks that most businesses fail to consider. As a service provider, Google is concerned with keeping people on their platform.
To keep people on Google means that websites on Google should be capable of giving users information that is engaging and keep them reading for a long. Therefore, if your content is engaging, then Google will rank you higher so that many people can check your site, and many people can stay online using Google at the same time.
Sharable content refers to information based on facts that people can share with others to educate one another or update them. When your content is sharable, this means that Google will rank the web page higher compared to the customarily written articles or blog posts.
It is an alternative concept that allows a writer to provide more information about the pictures used in blog posts. It is essential because, apart from helping Google understand and index your image, it also drives your website traffic.
Most individuals use keywords in describing various images, and I was among them until now. While using keywords as the Alt Attributes, this is only considered as stuffing with Google because there is no point that a keyword will give a perfect description to a particular picture.
Make the Al Attributes as detailed as it can get to enable Google to pick up the information and index your website correctly.
Website URL Structure
Word Press allows users to change their URL structure through the permalink, and if I’m not wrong other services like Joomla, Wix, and Blogger have the same features. Now that you know this, it is essential to have a URL related to your webpage title.
When creating your website, set the URL to a structure that can allow the keywords’ inclusion rather than just numbers only. Once done, close the chapter and forget about the URL format because deciding to change again once you have published content might lead to the “404 Error.”
Up to this point, your on-page SEO game is definitely on a different level if you follow every bit. However, you can go an extra step further to help Google understand what your page is all about and show the correlation by various interlinking pages of your site.
It is called “inbound links.”
SEO tools for Small Businesses
Following all the above steps step by step can be a hard chore and overs exhausting. To simplify it and ensure you do not forget key SEO details to optimize your small business to rank on Google, here are useful tools you can use to drive traffic to your website (some are free SEO tools while others are pro versions).
Don’t be too invested in SEO to the extent that it affects the quality of articles and blog posts you write for your audience. Keep in mind that you need to make natural content those readers will enjoy reading. I hope you found this Best SEO Guide for Small Business informative; let us know how you are coping with your SEO journey and any topic you would love to elaborate on by leaving a comment below.